How does AccountInsight work for your specific industry?
Companies around the world, in all
kinds of industries, use AccountInsight
to build buy-in and boost brand awareness
Industries.
Tech & Software.
The
Challenge
In the rapidly evolving landscape of Technology and Software, businesses face the challenge of getting client’s attention. Traditional cookie advertising approaches often result in wasted ad spend and low engagement rates, leading to missed opportunities for growth.
Additionally, identifying and prioritising the most valuable accounts among a vast pool of potential prospects can be a daunting task for marketers.
The
Solution
Account-Based Advertising (ABA) has the ability to improve brand awareness while simultaneously identifying which companies are in market.
A well-structured ABA campaign that leverages strong intent data gives tech brands the ability to establish mindshare across their entire target account universe, whilst simultaneously tailoring their message to each account’s stage in the marketing funnel.
The
Proof
From Fortune 500 to vertical specialists, delivering to North America, Europe and APAC, the ABA campaigns that support tech brands have consistently resulted in higher awareness creation, faster sales velocity, bigger deal size and much better overall Sales and Marketing alignment.
Manufacturing.
The
Challenge
One of the biggest struggles manufacturing companies face is educating potential customers on what they make. Their prospects generally don’t have time to read through web pages or brochures.
You need to cut through the noise and establish buy-in from people across the entire organisation if you want to sell to them.
The
Solution
That’s where ABA comes in. It enables healthcare companies to ensure that relevant medical professionals are the people seeing the ads. This means you can market your products without breaking the law.
That’s where ABA comes in. It enables healthcare companies to ensure that relevant medical professionals are the people seeing the ads. This means you can market your products without breaking the law.
The
Proof
Abbott Laboratories is one of the world’s leading healthcare companies, producing medtech, machines and equipment for hospitals and labs. Cookie-based solutions were of no use as they couldn’t guarantee that healthcare professionals would be targeted.
That’s why they turned to AccountInsight, and use it to place their ads in front of the right people, ensuring compliance with the law and achieving an incredible ROI.
Automotive.
The
Challenge
The two big economic drivers for the automotive industry are car-buying schemes for employees of large companies, and fleets for logistics businesses.
The issue with car-buying schemes is that they only work if employees want to buy your cars. As for fleets, you need to be able to stand out in a competitive market to achieve the level of buy-in required.
The
Solution
With ABA, you’re able to target employees at specific companies. Your ads will then convince those employees to participate in the car-buying scheme and to purchase your cars.
It also enables you to target logistics companies and achieve buy-in from the whole organisation. When they come to upgrade their fleet, you’ll be at the top of their minds.
The
Proof
Two of the largest car manufacturers in the world, Ford and Toyota, are using AccountInsight to target large companies like Deloitte.
They’re able to achieve buy-in from employees at all levels of the business, boosting sales and building their brand.
Healthcare & MedTech.
The
Challenge
Healthcare companies have a specific issue when it comes to advertising. You can only promote medication or medical solutions to healthcare professionals.
Advertising to the public is illegal. Traditionally, healthcare companies have focused on using events to market themselves and their products.
However, the impact of Covid-19 has rendered this approach useless.
The
Solution
That’s where ABA comes in. It enables healthcare companies to ensure that relevant medical professionals are the people seeing the ads. This means you can market your products without breaking the law.
That’s where ABA comes in. It enables healthcare companies to ensure that relevant medical professionals are the people seeing the ads. This means you can market your products without breaking the law.
The
Proof
Abbott Laboratories is one of the world’s leading healthcare companies, producing medtech, machines and equipment for hospitals and labs. Cookie-based solutions were of no use as they couldn’t guarantee that healthcare professionals would be targeted.
That’s why they turned to AccountInsight, and used it to place their ads in front of the right people, ensuring compliance with the law and achieving an incredible ROI.
