AccountInsight:
The ABA platform built for B2B.
identify and target key companies with personalised B2B display advertising campaigns, build brand awareness with buying committees, and close deals with dream clients even faster.
Best in class
optimisation
Each target company is optimised as a single campaign.
B2B
Focus
The account managment platform contains B2B firmographics to allow effective segmentation.
Cookieless & GDPR Compliant
With company IP targeting you make sure outbound targeting is fully GDPR compiant. Forget cookie based solutions. Cookies are just to snack.
Inventory
Optimisation
Give more value to the media that fits best your content.
B2B Display
Advertising
B2B Display Advertising uses digital ads to target high-value B2B accounts. It’s a precision way to get personalised ads in front of key decision makers, and on the websites where they already spend time.
Why B2B Display Advertising works.
Traditional advertising is based on vague demographics and unreliable cookie-targeting. It’s a ‘spray-and-pray’ approach that’s inefficient and imprecise.
B2B Display Advertising focuses your advertising on reaching high-value companies, strengthening your brand’s reputation and business relationships.
How B2B Display Advertising works.
Companies
Identify high-potential companies to target using their surf IP address.
Campaigns
Create personalised campaigns that resonate with the right message.
Context
Show your ads on the sites most likely to be seen by key decision makers.
Benefits of B2B Display Advertising.
Zero waste
ads
Waste less ad spend on clicks from companies that aren’t best-fit. Focus your advertising on accounts with the highest potential.
Personalised messaging
Personalised campaign messaging shown on the right websites make more impact, accelerating sales conversations.
Precision
targeting
Identify high-value key accounts then target them with relevant digital ads that ensure you stay front of mind.
Brand
building
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
Enhance your marketing
ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.
