AccountInsight Joins IAB to Enhance Presence in Advertising Ecosystem
AccountInsight is thrilled to announce its official membership in the prestigious Interactive Advertising Bureau (IAB). This accomplishment reflects our steadfast dedication to actively participating in the ever-evolving advertising landscape. By becoming a member of IAB, AccountInsight gains a multitude of advantages that will fuel our growth and success. Here are some key benefits we can […]
Discover How Marketing Could Be Costing You Deals You Should Be Winning (And How to Fix It)
In the dynamic realm of B2B marketing, having a great product or service alone is not enough to guarantee success. It’s a common misconception to assume that superior offerings will automatically attract customers. The truth is, no matter how remarkable your solution is, it won’t make a difference if your target audience remains unaware of […]
Account-based advertising for client retention and growth
Nurturing the relationships you’ve already formed is the best and easiest way to improve your company’s client retention and keep new sales rolling in. It’s fairly common knowledge that it’s easier and cheaper to cross sell to an existing client rather than going after a new account. After all, a bird in the hand and […]
Natalia Chaban from MediaCom on performance-led growth
Our guest on this week’s Agency Dealmasters podcast is someone truly on the bleeding edge of performance marketing. It’s truly a pleasure to welcome MediaCom’s Digital Director of Performance, Natalia Chaban. With over 15 years of experience in media advertising technology and innovation, and an impressive position at Campaign’s Media Agency of the Decade, Natalia […]
Learn about Account-Based Advertising with our Ultimate Guide for B2B Marketers
In today’s hyper-competitive B2B landscape, it’s not enough to cast a wide net and hope for the best. Targeted, personalised Account-based Advertising campaigns are the key to standing out in a crowded marketplace. However, the increasing difficulty of tracking user behaviour due to changing privacy laws and the phasing out of third-party cookies or B2B […]
Why your accounts aren’t responding to your ads
So, you’ve come up with an exciting advertising campaign, you’ve paid to have it displayed across the internet on prominent sites, and are waiting for the sales to start rolling in. Except… that doesn’t happen. Did your ads backfire? Did you miss the mark on exactly who it is that wants your product? Did your […]
What is Account IP Targeting and why Account-Based Advertising?
Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should Sales and Marketing work together to close the big deals? What is Account IP Targeting and why Account-Based Advertising can help? How do you make sure you score 20/20 on Awareness, Confidence and Trust? Not […]
B2B finds a new growth model with Account-Based Advertising
As budgets are scrutinized and with marketers needing to show business value: how much credit should go to B2B account-based advertising as a contribution to revenue? Common sense and empirical evidence show that advertising has a big impact on expected margins, loyalty levels and customer trust. However, brand building is a long-term strategy that just […]
Should B2B companies fear a cookie apocalypse?
There are big changes within the Ad Tech industry. As big expectations around Account-Based Marketing platforms do not match reality; B2B companies wonder how to embrace the monumental shift which makes cookie-less targeting look so yesterday. Account-Based Advertising on IP targeting is emerging as the only long-term solution that does not rely on shrinking cookie […]
Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing
On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company. Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the […]
