Your B2B brand
is your biggest asset
AccountInsight is the
ABA platform for
building B2B brands
Be the B2B brand buyers know, like and choose
Building a strong B2B brand wins new sales, reassures current customers, and positions you at the front of buyers’ minds. Sales activations are great for shorter term spikes, but they convert existing demand rather than creating new demand. B2B branding is the smartest way to spread your message, strengthen your reputation and increase your sales over decades, not just days.
Increase your share of voice, mind and market
B2B brands that invest in advertising increase their share of voice, which in turn increases their share-of-market. They’re remembered better when it comes to the buying decision.
Because B2B buying choices are emotional, not just rational. Building your brand lets you own a subconscious space in buyers’ brains, so you’re already closer to closing the deal before talks even begin.
Enjoy all the
benefits of a
strong B2B brand
Why B2B brand building works
Increase share of voice
Use Account Based Advertising to be seen, heard and remembered above the competition.
Increase share of mind
Stay positively front of mind when B2B buyers are making decisions.
Increase market share
Win new customers and reassure current ones to help boost sales.
Increase your reputation
Build positive associations by being visible with a longer-term and more emotive message.
Increase brand
equity
Build a business asset that accrues long term value and that exists on its own.
Increase team alignment
Marketing sets them up, Sales knocks them down. Everyone has clear roles.
Build a B2B brand
buyers believe in.
Get a demo
AccountInsight is the account based advertising platform for smarter B2B marketing.
Schedule a demo with an expert today.