Connect Programmatic Media to our B2B Data Segments

Add our award winning solution to your tech.

Trusted by global media agencies.

A new dawn for
B2B Targeting

Deterministic B2B targeting
Audiences are determined by their company IP address.
Overlay your own targeting
Cookie segments
Contextual
Media White Lists
Optimise for engagement

A new dawn for
B2B Targeting

Deterministic B2B targeting
Audiences are determined by their company IP address.
Overlay your own targeting
Cookie segments
Contextual
Media White Lists
Optimise for engagement

Over 10, 000 syndicated segments across 40+ B2B properties

Industry

Select companies based on the industry / vertical in which they operate.

B2B lifestyle segments

Target audiences that share characteristics due to the nature of their job, i.e. healthcare workers, public sector employees, university students.

Company size

If Enterprise and SMB have different needs, why not take this into account for segmentation?

Intent

Select only companies in market for specific IT related solutions.

Technographics

Many B2B product and services have better fit depending on the technology already in place in the B2B targets.

Custom Segment

Tailored targeting based on list of companies of your choice or combination of different criteria.

AccountInsight-Media_agencies_group_images

AccountInsight integrates firmographics, technographics and intent data signals, both at the company level (top down) with individual level (bottom up), creating unique B2B segments targetable on programmatic media.

AI_Accurate-icon

Reach your Total Addressable Market with 100% accuracy

AI_Scale-icon

Weight your media investments based on your most valuable clients (ie ABM)

AI_media

Weight your media investments based on intent signals

AI_identity-icon

Personalize Content and advertisements

AI_personalise-icon
Identify Accounts interested in your offering for later nuturing
AI_Accurate-icon

Reach your Total Addressable Market with 100% accuracy

AI_Scale-icon

Weight your media investments based on your most valuable clients (ie ABM)

AI_media

Weight your media investments based on intent signals

AI_identity-icon

Personalize Content and advertisements

AI_personalise-icon
Identify Accounts interested in your offering for later nuturing

1 B2B Universe - 3 Solutions

AccountInsight_table
Deliver effective B2B campaigns using AccountInsight’s highly targeted audience segments.

Select the Audience that’s right for you

Difference audiences can be created using the following options:

Examples of self-service, ready-to-use audiences available via Xandr Curate:

Connect Programmatic Media to our B2B Data Segments

If it’s there, we’ll find it.