Connect Programmatic Media to our B2B Data Segments
Trusted by global media agencies.
A new dawn for
B2B Targeting
Audiences are determined by their company IP address.
A new dawn for
B2B Targeting
Audiences are determined by their company IP address.
Over 10, 000 syndicated segments across 40+ B2B properties
Industry
Select companies based on the industry / vertical in which they operate.
B2B lifestyle segments
Target audiences that share characteristics due to the nature of their job, i.e. healthcare workers, public sector employees, university students.
Company size
If Enterprise and SMB have different needs, why not take this into account for segmentation?
Intent
Select only companies in market for specific IT related solutions.
Technographics
Many B2B product and services have better fit depending on the technology already in place in the B2B targets.
Custom Segment
Tailored targeting based on list of companies of your choice or combination of different criteria.
AccountInsight integrates firmographics, technographics and intent data signals, both at the company level (top down) with individual level (bottom up), creating unique B2B segments targetable on programmatic media.
Reach your Total Addressable Market with 100% accuracy
Weight your media investments based on your most valuable clients (ie ABM)
Weight your media investments based on intent signals
Personalize Content and advertisements
Reach your Total Addressable Market with 100% accuracy
Weight your media investments based on your most valuable clients (ie ABM)
Weight your media investments based on intent signals
Personalize Content and advertisements
1 B2B Universe - 3 Solutions
Select the Audience that’s right for you
Difference audiences can be created using the following options:
- Segment by selecting companies by size, location, or industry type
- Intent data by selecting companies with identified interest or specific IT solutions
- Technographic by selecting specific brands or by installed base
-
Account by selecting only the accounts associated to specific priority list (ABM).
- This option is available only in the Managed-Service model.
Examples of self-service, ready-to-use audiences available via Xandr Curate:
Connect Programmatic Media to our B2B Data Segments
If it’s there, we’ll find it.