There are big changes within the Ad Tech industry. As big expectations around Account-Based Marketing platforms do not match reality; B2B companies wonder how to embrace the monumental shift which makes cookie-less targeting look so yesterday. Account-Based Advertising on IP targeting is emerging as the only long-term solution that does not rely on shrinking cookie pools, probabilistic device-to-company allocations, and that can run outside the walled gardens of Linkedin and Google. The backdrop to all the changes is not only…