On our continued journey of building the discipline around Account Based Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight interviews some of the sharpest minds in our industry.
This week we have Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing services group.
After a decade in CEO positions, he has a proven track record of leading transformation.
He believes in the principles of an open culture – where people are given permission to take risks and make mistakes.
He is actively engaged in broadening the appeal of the advertising industry and sees diversity and social mobility as key factors in the future health of the creative industries.
His book, No Bullsh*t Leadership was the Business Book Awards Winner for 2020
If you’re interested in:
The media and advertising landscape today
The holding companies
What B2B clients ask for in pitches today
Diversity in the industry
This is the podcast for you
Enjoy the chat!
Built for B2B marketers. Managed by B2B agencies
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people.You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. You will find the conversation fascinating.
Nominated Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.