The B2B DSP for brand generation and live intent.
Influence buying teams and
close deals faster.
Target smarter.
Grow your brand.
Focus your sales.
AI-Powered
Brand Building
Build brand awareness
Reach and influence all decision makers
Consensus Building for Better Deals
Foster consensus building among buying teams
Increase share of voice and mind to win more deals
A Holistic Approach to B2B Advertising
Complements tactical, personalised campaigns for an omnichannel approach
Works alongside tactical, personalised campaigns it’s not lead gen.
Know who’s ready to buy
Live Intent with first & third party data and direct insights on banner engagement per company
What is the power of
AccountInsight?
The power of AccountInsight lies in its ability to provide B2B marketers with deep, actionable insights into their target accounts.
Boost B2B Brand Awareness
B2B buyers choose brands they already recognise and respect.
You need to reach, impact and influence every employee.
We ensure you are front of mind and first in line to close deals.
Target the right decision makers
Deliver targeted ads
to unlock the full value of running programmatic advertising campaigns across screens and tapping into engaged B2B audiences
Born in media for B2B marketers
The only B2B DSP
born with 100% media , data and technology focus, starting life as a B2B solution inside GroupM (WPP) – the world’s largest media-buying and technology group.
Why account based advertising?
Don’t waste your budget on a ‘spray and pray’ approach.
As the only B2B DSP connected with over 50 ad-exchanges, we ensure you get your brand in front of the right decision makers.
Elevate your brand
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
Enhance your marketing
ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.
Empower Sales teams
Use account based marketing to enable Sales teams with warmer leads from engaged key accounts.
How does it work?
AccountInsight works by collecting data from a variety of sources and using advanced analytics to provide B2B marketers with deep insights into their target accounts.
By Account
Target accounts which matters to you regardless if you want to reach the Total Addressable Market or your Most Valuable Clients.
By Segment
Target segments you want to prioritise by number of employee, turnover or geo district.
By Intent
Target companies with intent signals and likely to be “in market” for your solutions (based on the readiness score we provide you)
By Context
Prioritise media and pages which contain relevant keywords/content to your solutions and display ads accordingly
Valuable feedback
from our clients
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’ve been incredibly impressed by AccountInsight’s custom B2B audiences. Plugging their IP-based audiences into our DSP gives us an effective way to target companies in Europe, which has been notoriously difficult under GDPR. Additionally, it has enabled us to run programmatic video campaigns targeting key accounts, which is something we weren’t able to previously do. We have seen strong CTRs outperforming our industry benchmark.”
“We used Account Insight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
Read our latest blog & news
Why your accounts aren’t responding to your ads
So, you’ve come up with an exciting advertising campaign, you’ve paid to have it displayed across the internet on prominent sites, and are waiting for the sales to start rolling in. Except… that doesn’t happen. Did your ads backfire? Did you miss the mark on exactly who it is that
Ready to increase the revenue you get from B2B clients?
AccountInsight is the award-winning DSP for smarter B2B advertising.
Chat to one of our strategists today for more information.
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
38 Craven Street
WC2N 5NG London
Tel: +44 20 7030 3467
