- Born in GroupM (WPP) — Engineered for B2B precision
Win the deal before the RFP starts.
Born inside WPP / GroupM · Now part of Expandi Group · Trusted by 500+ B2B brands
Frost & Sullivan
Award 2025
Our point of view
B2B buyers don't click.
They decide.
Target companies, not cookies.
B2B sells to organisations, not browsers. Our IP-based targeting reaches the real businesses on your list — every team, every location, every device — without ever needing a cookie or a logged-in user.
Brand is the cheapest demand.
By the time an account is in-market, the shortlist is already written. The single most reliable way to win deals is to be the brand they remember before the project starts.
Reach is the wrong KPI.
Impressions and clicks don't pay the bills — accounts engaged do. Every campaign reports on what your sales team actually cares about: which target companies saw your brand, and how often.
Where we fit
Not LinkedIn. Not
our ABM platform.
How AccountInsight works
From target list to attributable pipeline.
- STEP 01
Tell us who you actually sell to.
- Target lists, ICP, or 'Dream 100' supported
- Verified against 30M+ companies
- Auto-refresh as your CRM updates
- STEP 02
We reach every buyer at every account.
- IP-based, cookieless targeting
- Premium publisher inventory
- Every device, every location
- STEP 03
Report on accounts, not impressions.
- Accounts reached + engaged
- Share of voice inside target list
- Pipeline attribution by account
Core technology
The B2B-native programmatic stack.
Precision IP targeting engine
Connect programmatic media with business-level IP addresses. Our proprietary database lands your ads on the screens of the specific companies in your CRM or TAM — nothing else.
Dynamic bid optimization
Don’t just target accounts: target readiness. We monitor activity across thousands of publishers, then bid harder for known accounts in every real-time auction.
Premium B2B inventory, over 30+ exchanges
Reach decision-makers in brand safe B2B environments like CNN, Wall Street Journal. We are open and transparent on placements you can not buy on Google Ads or LinkedIn alone.
Multi-stakeholder persona targeting
Filter by job role, seniority, and department within your target accounts. Influence the CFO, the CTO, and the End-User simultaneously to build buying consensus.
The only DSP built for B2B. Not adapted from B2C.
Move beyond generic consumer-focused platforms. AccountInsight is a specialized Demand-Side Platform that combines programmatic precision with company-level targeting, helping you reach decision-makers and buying committees across your target accounts at scale.
The only DSP built for B2B. Not adapted from B2C.
Move beyond generic consumer-focused platforms. AccountInsight is a specialized Demand-Side Platform that combines programmatic precision with company-level targeting, helping you reach decision-makers and buying committees across your target accounts at scale.