Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds.
Christopher Engman’s Megadeals Advisory assists scaleups and Fortune 500 companies in doing just that – making mega deals.
This podcast explores the history of ABM, including how he went from inventing the term Account-Based Marketing years ago to now surrounding his clients’ target accounts with an IP-based advertising SWAT team.
You’ll find this podcast fascinating if you’re interested in anything to do with:
How marketing can support the ongoing sales process
The evolution of IP targeting
The mistakes marketers make when targeting large companies
The role of social media in B2B marketing
Enjoy the chat!
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Winner Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. You will find the conversation fascinating.
As B2B marketing teams demand improved precision and transparency to connect with their customers in long-lasting and meaningful ways, Accountinsight’s nomination as Emerging Vendor of the Year validates our commitment to deliver a media activation platform that targets the right B2B companies and identifies the right media consumption signals from its employees to ensure we display banner advertising with 100% relevance and accuracy.