Our guest on this week’s Agency Dealmasters podcast is someone truly on the bleeding edge of performance marketing. It’s truly a pleasure to welcome MediaCom’s Digital Director of Performance, Natalia Chaban.
With over 15 years of experience in media advertising technology and innovation, and an impressive position at Campaign’s Media Agency of the Decade, Natalia has a deep understanding of digital media platforms, data platforms, digital media analytics, data warehousing and emerging digital media technologies.
Listen to our conversation with Natalia if you’re interested in anything to do with:
The state of performance marketing
The importance of reach vs targeting
How to influence mass audiences
Enjoy the chat!