Home Blog Podcast Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing

Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing

Philip Gosney - Account-based Marketing Campaigns

On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company.

Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the most impactful demand and account-based marketing campaigns.

You’ll find this podcast fascinating if you’re interested in anything to do with:

🔸Testing the effectiveness of ABM

🔸 Effective research for ABM

🔸 How to choose the right agency partner

🔸 The business of Maersk Drilling

Enjoy the chat!

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