Home Blog Podcast Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour

Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour

Riaz Kanani - Importance of Branding

Thanks to his fascination with the importance of branding, technology and people, Riaz Kanani has an enviable amount of marketing experience to share. Not only has he built global video ad networks that understand user behaviour, launched the first paid for cinematic movie online, and helped build demand generation and engagement marketing strategies for companies across the globe, but he has now also been featured on Agency Dealmasters.

His mission is to build better ways to do B2B marketing that increases both average contract value and the speed of closing contracts. With Radiate, he’s using scaled account-based marketing to build awareness and accelerate deals through the pipeline.

You’ll find this podcast fascinating if you’re interested in anything to do with:

🔸 Entrepreneurship in B2B marketing

🔸 The ideal B2B buying experience

🔸 The importance of branding in complex B2B decisions

🔸 Recruiting people who believe in your vision

Enjoy the chat!

About Accountinsight

Built for B2B marketers. Managed by B2B agencies

Winner Emerging Vendor of the Year at the B2B Marketing 2021 Martech Awards.

AccountInsight helps you deliver targeted, tailored ads to high-value companies. Today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising. You will find the conversation fascinating.

As B2B marketing teams demand improved precision and transparency to connect with their customers in long-lasting and meaningful ways, Accountinsight’s nomination as Emerging Vendor of the Year validates our commitment to deliver a media activation platform that targets the right B2B companies and identifies the right media consumption signals from its employees to ensure we display banner advertising with 100% relevance and accuracy.

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