Top 5 Benefits of Intent-Based Marketing in the B2B World
Digital channels are revolutionising the way B2B customers consume content and make decisions. Old advertising models no longer meet the needs and challenges of B2B companies. That’s why intent-based marketing has become the go-to solution for marketers who want to get their brand in front of the right people in the right context. In this […]
Top 5 Benefits of Intent-Based Marketing in the B2B World
With intent-based advertising it’s now possible. In real time, to get your message in front of the accounts, as they’re actively searching for your products. One of the most famous quotes from Lord Leverhulme, the founder of Unilever, is: – “Half the money I spend on advertising is wasted, and the trouble is I don’t […]