Account Based Marketing

Traditional B2B marketing wastes budget on a ‘spray-and-pray’ approach. Account Based Marketing is a smarter strategy to target high-potential accounts and turn them into customers.
It brings together your Sales and Marketing teams to focus on closing key accounts using precision targeting and personalisation, even at scale.

Account Based Advertising

Deliver digital ads to target companies using their IP address. Tailor your campaign messaging so it resonates with whole buying teams, not just a few individuals.
Then choose the websites where your ads are shown to increase engagement from all decision makers.

Targeting

Choose key companies you want to target using their surf IP address, not imprecise cookie-targeting or audience demographics.
Using publicly available data, AccountInsight helps you identify and map business IP addresses using intelligent technology and a database of existing businesses.

Lead Generation

Analyse companies that visit your website, then empower your Sales team with warm leads.
Access account-level campaign metrics including impressions, clicks, CTR and web page duration to show you which companies are interested before opening up sales conversations.

How IP targeting works

Certified Against Piracy

Ensure your ads never appear on sites with pirated content


GDPR compliant

Targeting companies, not using personal information

Certified Against Fraud

Compliant with guidelines to prevent fraudulent traffic


Inventory Quality

Compliant with brand transparency and safety guidelines

Certified Against Malware

Real-time reporting to quickly stop malware distributors

The AccountInsight engine.

The digital ads platform
designed for B2B.

Targeted marketing

Focus on reaching and retaining your highest-revenue accounts using personalised display ads.

A scalable solution

Get end-to-end automation that makes it easy to run targeted digital ads to multiple key accounts.

Automatic optimisation

Get results and ROI faster with an intuitive platform that automatically optimises your ad campaigns.
Reach the right companies with relevant campaigns.

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.