Account Based Marketing (ABM)

ABM is a growth strategy to target high-value companies with relevant content across the right channels.

It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts.

Why ABM works

Today, you need to create consensus with whole B2B buying teams.
You’re no longer marketing to one person, you marketing to whole companies as accounts.

Traditional marketing makes too many expensive assumptions.
Content and campaigns are best guesses, often with low conversion rates and leads that are poor-fit accounts.

AccountInsight and ABM

AccountInsight helps you run targeted, tailored digital advertising as part of your ABM strategy.

Target accounts

Identify and target high-value accounts using their IP address.

Influence buyers

Create personalised campaigns that resonate with the right message.

Close deals

Enable Sales teams with warm leads based on data and insights.

Multichannel marketing.

To earn the attention and interest of B2B buyers, your marketing needs to target them across channels. Your brand needs to be seen, recognised and remembered so you stay front-of-mind with key decision makers.

Account Based Marketing complements your other strategies, working across the whole B2B buying journey – from first awareness to final conversion.

Benefits of ABM

Brand building

Increase your share of voice, mind and market with a consistent brand presence that connects.

Focused effort

Align Sales and Marketing teams so they collaborate on closing highest-value accounts.

Faster sales cycles

Targeted marketing helps you open up sales conversations earlier.

Customer relevance

Create personalised content that resonates with the right audiences, keeping you front of mind.

Retain and expand

Increase lifetime ROI by strengthening relationships with key companies

Measurable ROI

Measure your marketing’s impact and optimise your spending.

Reach the right companies with relevant campaigns.

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.