Account Based Marketing (ABM)
ABM is a growth strategy to target high-value companies with relevant content across the right channels.
It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts.
Why ABM works
Today, you need to create consensus with whole B2B buying teams.
You’re no longer marketing to one person, you marketing to whole companies as accounts.
Traditional marketing makes too many expensive assumptions.
Content and campaigns are best guesses, often with low conversion rates and leads that are poor-fit accounts.
AccountInsight and ABM
To earn the attention and interest of B2B buyers, your marketing needs to target them across channels. Your brand needs to be seen, recognised and remembered so you stay front-of-mind with key decision makers.
Account Based Marketing complements your other strategies, working across the whole B2B buying journey – from first awareness to final conversion.
Benefits of ABM
Align Sales and Marketing teams so they collaborate on closing highest-value accounts.
Faster sales cycles
Create personalised content that resonates with the right audiences, keeping you front of mind.
Retain and expand
Increase lifetime ROI by strengthening relationships with key companies
Measure your marketing’s impact and optimise your spending.
Get a demo
AccountInsight is the account based advertising platform for smarter B2B marketing.
Schedule a demo with an expert today.