What is account based
lead generation?

It’s a way to see specific companies that visit your website, the pages they engage with, and their surf IP address. Then you can retarget them with relevant ads, or open up sales conversations from further down the funnel

Why account based
lead generation works

Traditional lead generation methods rely on quantity, not quality. You release a range of content hoping it generates the right leads. Time and money is wasted in sales conversations with poor-fit accounts.

The smarter way is for Sales and Marketing to collaborate on closing accounts that you actually want to close.

AccountInsight:
lead generation

AccountInsight gives you insights into accounts that are engaging with your campaigns, and visiting your website.
See which accounts show active signs of engagement, then empower your Sales team by giving them a list of interested accounts.
Reach the right companies with relevant campaigns.

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.