What is account based
Why account based
lead generation works
Traditional lead generation methods rely on quantity, not quality. You release a range of content hoping it generates the right leads. Time and money is wasted in sales conversations with poor-fit accounts.
The smarter way is for Sales and Marketing to collaborate on closing accounts that you actually want to close.
See which accounts show active signs of engagement, then empower your Sales team by giving them a list of interested accounts.
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AccountInsight is the account based advertising platform for smarter B2B marketing.
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