Precision IP targeting
to enhance your marketing.

Identify and target key companies using their company IP address.

How IP targeting works.

1

Identify company IP addresses using AccounInsight’s inbuilt IP sourcing and extensive database.

2

Target high-value accounts with tailored digital ads and show campaigns on sites you select.

3

Analyse accounts that engage with your campaign and website, then retarget or open sales conversations.

What is IP targeting?

IP targeting uses a company’s shared IP address to target employees with relevant digital ads. AccountInsight makes it simple to source and verify IP addresses, so you can be sure your campaigns reach the right people.

Why IP targeting works.

Traditional cookie-targeting is falling out of favour. There are tighteр privacy restrictions and too much guesswork about audiences, and browsers have started phasing out third-party cookie data. This all means wasted paid clicks from poor-fit account.

IP targeting is precise, reaching key accounts only.

Users
visits
website

Device
connect to
website

Company
IP
address

website has
inventory
available

website communicates with ad exchange SSP

SSP passes user information to DSPs

Advertisers
place bids
via a DSP

Users
visits
website

Device
connect to
website

Company
IP
address

website has
inventory
available

website communicates with ad exchange SSP

SSP passes user information to DSPs

Advertisers
place bids
via a DSP

Users
visits
website

Device
connect to
website

Company
IP
address

website has
inventory
available

website communicates with ad exchange SSP

SSP passes user information to DSPs

Advertisers
place bids
via a DSP

Want to engage and influence your best-fit B2B companies?

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.

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