Traditional B2B marketing is broken. The result? Lost leads and long sales cycles that hinder business development. As such, smart B2B agencies are looking at Account-Based Advertising Solutions with a view to adding another string to their bow. Digital is the new norm but GDPR and ever-changing cookie laws are making it impossible to target individuals. Events are off the table for a while just as the need to build trust is higher than ever. On the flip side, content…