With the acquisition of Cyance, the leading EMEA provider of B2B intent data, AccountInsight adds another arrow in the quiver of insights we can use to support B2B Agency Partners.

AccountInsight is the award winner for 'Emerging vendor of the year' in the B2B Martech Awards 2021.
Built for B2B marketers
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people.
You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising.
Who we arе
Top of funnel
- Where ABA + AI fits into the B2B agency’s offer
- AI builds brand awareness for B2B
Consideration
- Reach and influence whole companies - buying teams - brand awareness
- More focus on brand building
Not tactical 1-2-1 sales
approaches
- Not persona targeted - don’t reach specific people
- Works alongside tactical, personalised campaigns - it’s not lead gen.
Closing
deals
- Not all 1-2-1 targeting
- Share of voice, mind
- Consensus building
What is the power of AccountInsight
Boosting B2B
brand awareness.
You can’t expect to close key deals from cold approaches. B2B buyers choose brands they already recognise and respect.
You need to reach, impact and influence every employee. So when it comes to closing deals, you’re already front of mind and first in line.
Build awareness
& buyer consensus.
Use AccountInsight to deliver targeted, tailored ads to key, high-value companies. Build brand awareness with every single employee.
Lay the groundwork so when your sales team reach out, you’re already top-of-mind, and top of the list.
Built for B2B
marketers
AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people.
You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use
You can’t expect to close key deals from cold approaches. B2B buyers choose brands they already recognise and respect.
You need to reach, impact and influence every employee. So when it comes to closing deals, you’re already front of mind and first in line.
Use AccountInsight to deliver targeted, tailored ads to key, high-value companies. Build brand awareness with every single employee.
Lay the groundwork so when your sales team reach out, you’re already top-of-mind, and top of the list.
Account Based Advertising
Why account based advertising?
Elevate your
brand
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
Enhance your
marketing
ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.
Empower Sales
teams
Use account based marketing to enable Sales teams with warmer leads from engaged key accounts.
Why account based advertising?
Don’t waste your budget on a ‘spray-and-pray’ approach.
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
How it works
Companies
Identify high-potential companies to target using their surf IP address.Identify high-potential companies to target using their surf IP address..
Campaigns
Create personalised campaigns that resonate with the right message.
Context
Show your ads on the sites most likely to be seen by key decision makers.
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AccountInsight is the account based advertising platform for smarter B2B marketing.
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