The B2B DSP for brand generation and live intent.
Influence buying teams and close deals faster.
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With the acquisition of Cyance, the leading EMEA provider of B2B intent data, AccountInsight adds another arrow in the quiver of insights we can use to support B2B Agency Partners.

AccountInsight B2B Martech Awards Winner 2021

AccountInsight is the award winner for 'Emerging vendor of the year' in the B2B Martech Awards 2021.

Built for B2B marketers

AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people.

You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use Account Based Advertising.

Who we arе

Top of funnel

  • Where ABA + AI fits into the B2B agency’s offer
  • AI builds brand awareness for B2B
Consideration
Not tactical 1-2-1 sales
approaches
  • Not persona targeted - don’t reach specific people
  • Works alongside tactical, personalised campaigns - it’s not lead gen.
Closing
deals
  • Not all 1-2-1 targeting
  • Share of voice, mind
  • Consensus building

What is the power of AccountInsight

abm marketing

Boosting B2B
brand awareness.

You can’t expect to close key deals from cold approaches. B2B buyers choose brands they already recognise and respect.

You need to reach, impact and influence every employee. So when it comes to closing deals, you’re already front of mind and first in line.

B2B display ads

Build awareness
& buyer consensus.

Use AccountInsight to deliver targeted, tailored ads to key, high-value companies. Build brand awareness with every single employee.

Lay the groundwork so when your sales team reach out, you’re already top-of-mind, and top of the list.

b2b advertising platform

Built for B2B
marketers

AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people.

You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use

Account Based Advertising
 

You can’t expect to close key deals from cold approaches. B2B buyers choose brands they already recognise and respect.

You need to reach, impact and influence every employee. So when it comes to closing deals, you’re already front of mind and first in line.

Use AccountInsight to deliver targeted, tailored ads to key, high-value companies. Build brand awareness with every single employee.

Lay the groundwork so when your sales team reach out, you’re already top-of-mind, and top of the list.

AccountInsight helps you deliver targeted, tailored ads to high-value companies. Because today’s B2B buyers decide digitally, and in teams of up to 40 people. You’re no longer marketing to one person, you’re marketing to whole accounts. That’s why smarter B2B marketers use
Account Based Advertising

Why account based advertising?

Ip Targeting accounts

Elevate your
brand

Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room

account based advertising

Enhance your
marketing

ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.

company ads

Empower Sales
teams

Use account based marketing to enable Sales teams with warmer leads from engaged key accounts.

Why account based advertising?

Don’t waste your budget on a ‘spray-and-pray’ approach.

Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room

How it works

Programmatic B2B

Companies

Identify high-potential companies to target using their surf IP address.Identify high-potential companies to target using their surf IP address..

Account based lead generation

Campaigns

Create personalised campaigns that resonate with the right message.

account based advertising

Context

Show your ads on the sites most likely to be seen by key decision makers.

Latest News

Trusted by global B2B brands

Trusted by global B2B brand - GroupM
Trusted by global B2B brand - Mindshare
Trusted by global B2B brand - Mediacom
Havas Media
BBN
Dentsu

What Our Clients Say?

account based advertising
The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.
Poul BostropHead of Marketing (Lenovo Data)
I’ve been incredibly impressed by AccountInsight’s custom B2B audiences. Plugging their IP-based audiences into our DSP gives us an effective way to target companies in Europe, which has been notoriously difficult under GDPR. Additionally, it has enabled us to run programmatic video campaigns targeting key accounts, which is something we weren’t able to previously do. We have seen strong CTRs outperforming our industry benchmark.
Talal Al-MohamedProgrammatic Executive (The Marketing Practice)
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Want to engage and influence your best-fit B2B companies?

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AccountInsight is the account based advertising platform for smarter B2B marketing.

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