The advertising platform built on B2B expertise.

AccountInsight is the result of years of experience and expertise in the B2B advertising sector, helping global brands achieve their marketing goals.

AccountInsight started life as a B2B solution inside GroupM (WPP) – the world’s largest media-buying and technology group.

After winning B2B Marketing’s Award for “Emerging Vendor of the Year” in 2021, we took the next step in our evolution and integrated with Expandi Group, the largest fully owned B2B demand generation agency in EMEA.

With the 2022 acquisition of Cyance, the leading intent data provider in EMEA, AccountInsight adds another arrow into the quiver of insights we can use to support B2B marketers.

Our mission is to offer the B2B community effective data-driven programmatic and intent solutions that connect B2B brands with their customers. Today we support 80% of the big 5 media agencies, many of the top specialist B2B agencies and leading B2B brands.