AccountInsight and ABM.
AccountInsight helps you run targeted, tailored digital advertising as part of your ABM strategy.
Target accounts with ABM
Identify and target high value accounts using their IP address.
Influence buyers with ABM
Create personalised campaigns that resonate with the right message.
Close deals with ABM
Enable Sales teams with warm leads based on data and insights.
Account Based
Marketing (ABM).
It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts.
Why ABM works.
Today, you need to create consensus with whole B2B buying teams. You’re no longer marketing to one person, you marketing to whole companies as accounts.
Traditional marketing makes too many expensive assumptions. Content and campaigns are best guesses, often with low conversion rates and leads that are poor fit accounts.
Multichannel
marketing.
To earn the attention and interest of B2B buyers, your marketing needs to target them across channels. Your brand needs to be seen, recognised and remembered so you stay front-of-mind with key decision makers.
Account Based Marketing (ABM) complements your other strategies, working across the whole B2B buying journey – from first awareness to final conversion.
Benefits of ABM.
Brand
building
Increase your share of voice, mind and market with a consistent brand presence that connects.
Faster sales cycles
Targeted marketing helps you open up sales conversations earlier.
Retain and expand
Increase lifetime ROI by strengthening relationships with key companies.
Focused
effort
Align Sales and Marketing teams so they collaborate on closing highest-value accounts.
Customer relevance
Create personalised content that resonates with the right audiences, keeping you front of mind.
Measurable
ROI
Measure your marketing’s impact and optimise your spending.
