Account Based Marketing (ABM)
Identify and target key companies using their company IP address.
AccountInsight and ABM
AccountInsights helps you run targeted, tailored digital advertising as part of your ABM strategy.
Precision
Targeting
Identify and target high value accounts using their IP address.
Influence buyers
with ABM
Create personalised campaigns that resonate with the right message.
Close deals
with ABM
Enable Sales teams with warm leads based on data and insights.
Account Based Marketing (ABM).
ABM is a growth strategy to target high-value companies with relevant content across the right channels.
It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts
It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts
Why ABM works.
Today, you need to create consensus with whole B2B buying teams. You’re no longer marketing to one person, you marketing to whole companies as accounts.
Traditional marketing makes too many expensive assumptions. Content and campaigns are best guesses, often with low conversion rates and leads that are poor fit accounts.
Traditional marketing makes too many expensive assumptions. Content and campaigns are best guesses, often with low conversion rates and leads that are poor fit accounts.
Multichannel marketing.
To earn the attention and interest of B2B buyers, your marketing needs to target them across channels. Your brand needs to be seen, recognised and remembered so you stay front-of-mind with key decision makers.
Account Based Marketing (ABM) complements your other strategies, working across the whole B2B buying journey – from first awareness to final conversion.
Account Based Marketing (ABM) complements your other strategies, working across the whole B2B buying journey – from first awareness to final conversion.
Benefits of ABM.
Brand
building
Increase your share of voice, mind and market with a consistent brand presence that connects.
Faster sales
cycles
Targeted marketing helps you open up sales conversations earlier.
Retain and
expand
Increase lifetime ROI by strengthening relationships with key companies.
Focused
effort
Align Sales and Marketing teams so they collaborate on closing highest-value accounts.
Customer
relevance
Create personalised content that resonates with the right audiences, keeping you front of mind.
Measurable
ROI
Measure your marketing’s impact and optimise your spending.
Key Insights & Testimonials
“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
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“The good news is we’ve been able to match a number of marketing sign ups to your account list, proving that we’ve been able to drive a significant amount of new sign ups which is great news. Both ourselves and the client are incredibly pleased with this.”
“The REACT model made sense for us from the beginning. If we could activate our 38 key accounts and create leads for the salespeople to follow up, we had achieved our goal. Account-Based Marketing will certainly be part of our future strategy.”
“I’m incredibly impressed by AccountInsight’s custom IP-based audiences. Plugging them into our DSP allows us to target companies in Europe, which is notoriously difficult. We've seen strong CTRs outperforming our industry benchmark.”
“We used AccountInsight to support our first EMEA ABM campaign at SCIEX. Despite this being a 1-1 ABM campaign AccountInsight was able to help us improve the number of new users visiting our website by 40% during our trial period.”
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