AccountInsight Blog.

Nurturing the relationships you’ve already formed is the best and easiest way to improve your company’s client retention and keep

In today’s hyper-competitive B2B landscape, it’s not enough to cast a wide net and hope for the best. Targeted, personalised

So, you’ve come up with an exciting advertising campaign, you’ve paid to have it displayed across the internet on prominent

Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should

As budgets are scrutinized and with marketers needing to show business value: how much credit should go to B2B account-based

There are big changes within the Ad Tech industry. As big expectations around Account-Based Marketing platforms do not match reality;

Do you know why the fastest way to reach a voice mail on Telemarketing is to call from a weak

Have you ever tried to close a sale on an existing customer, only to hear the disappointing news that they

It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the

The Essential Read for All Companies Embracing Account-Based Advertising and Programmatic B2B. All you need to know about the value

When it comes to B2B , the buyer-seller relationship isn’t always the easiest to manage. The days you could close

Do you know what metrics are worth paying attention to with account-based advertising (ABA)? How do you keep track of

Technology’s increasingly rapid development requires constant innovation for B2B Agencies to keep pace with the needs of marketing and sales

Cheaply designed display solutions cause more harm than good to B2B brands. As much as the approach to safe contextual

When it comes to sales, the rule of thumb is: the longer a sale takes to happen, the more likely

When you think about brands that have a share in your mind – and a share of the market –

In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly

What do B2B marketers dream about at night? More sales, bigger sales, faster sales! That’s what they want and intent

It’s an age-old question: how can you ensure your advertising reaches the right accounts? How can you make your budget

While mapping out your target accounts is an excellent starting point for your account-based marketing strategy, consider this: it’s estimated

Digital is taking over and customers are consuming more content than ever before as they go through their buying process,

During the last couple of years, more and more people have started working from home, and this looks set to

Find out how its account-based advertising platform ( i.e. a B2B DSP) built for media and B2B agencies and won

Great news to the Accountinsight team as we’ve been shortlisted as Emerging vendor of the year. This nomination remind us that advertising

If you want to bring some joy to your Account-Based Marketing (ABM) campaigns, then check out these five key areas

Healthcare B2B Marketers in the Medtech are leaving behind a struggling 2020: cancelled medical events, shifting priorities and an accelerated

Consensus opinion says there is only one type of marketing that works: lead generation. However, as 2021 planning unfolds, many

All Account-Based Advertising solutions (ABA/ABM solutions) are equal, but some solutions are more equal than others.

BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a

With intent-based advertising it’s now possible. In real time, to get your message in front of the accounts, as they’re

The past months have brought a dramatic change. So much happening in the world today, it is not easy for

Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking

What do you do when you have limited awareness, poor account visibility and your customer wants to go 60-80% of

You could make enough confetti for a summer of weddings with all the papers that show how much B2B companies

There was nothing easy about B2B Display Advertising, to begin with when things just got harder. With most tech events

Traditional B2B marketing is broken. The result? Lost leads and long sales cycles that hinder business development. As such, smart

In the B2B Marketing funnel, the activities and efforts for re-engagement and continuous education are critical to maximizing conversions and

Target B2B leads with Programmatic Ads: – Digital Engagement is key to growth but many B2B Agencies can’t see clearly

Over the past few months, we’ve been working hard at developing our Programmatic ABM targeting capabilities so we can provide