Mastering B2B Advertising Beyond Cookies: Strategies for Success in a New Digital Era

Event type: Online Webinar
Date: March 20 2024
Time: 15:00 GMT

Google is sunsetting third-party cookies and by the end of the year they’ll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers are now concerned with how it will affect in terms of scaling and targeting their audiences.

With Google’s cookie deprecation, the way forward in 2024 is shaped by universal identifiers and contextual targeting, without cookies. It’s not just a shift; it’s a complete disruption. In B2B, these cookieless solutions will be a must for your overall strategy, presenting exciting possibilities for enhanced precision and effectiveness in B2B advertising.

Register now to learn:

How marketers can best prepare for the phase out of third-party cookies.
How B2B IP targeting, email hashing and semantic targeting can be utilised as cookieless solutions.
Real-life testimonials to showcase how effective these approaches are.

Speakers:

Matt Gower, Chief Business Development Officer – Expandi Group
Toni Chumillas, Co-Founder & CTO – AccountInsight
Grigorij Kutuzov – Director International B2B – EssenceMediacom
Morten Kornerup – Head of ABM – LAW Creative

Click here now to register!

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Toni Chumillas

B2B DSP Co-founder & COO

Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”