AccountInsight:
The ABA platform built for B2B.
Best in class
optimisation
Each target company is optimised as a single campaign.
B2B
Focus
The account managment platform contains B2B firmographics to allow effective segmentation.
GDPR &
e-privacy compliant
With company IP targeting you make sure outbound targeting is fully GDPR compiant. Forget cookie based solutions. Cookies are just to snack.
Inventory
Optimisation
Give more value to the media that fits best your content.
B2B Display
Advertising
B2B Display Advertising uses digital ads to target B2B high-value accounts. It’s a precision way to get personalised ads in front of key decision makers, and on the websites where they already spend time.
Why Account Based Advertising works.
Traditional advertising is based on vague demographics and unreliable cookie-targeting. It’s a ‘spray-and-pray’ approach that’s inefficient and imprecise.
B2B Display Advertising focuses your advertising on reaching high-value companies, strengthening your brand’s reputation and business relationships.
How ABA works.
Companies
Identify high-potential companies to target using their surf IP address.
Campaigns
Create personalised campaigns that resonate with the right message.
Context
Show your ads on the sites most likely to be seen by key decision makers.
Benefits of ABA.
Zero waste
ads
Waste less ad spend on clicks from companies that aren’t best-fit. Focus your advertising on accounts with the highest potential.
Personalised messaging
Personalised campaign messaging shown on the right websites make more impact, accelerating sales conversations.
Precision
targeting
Identify high-value key accounts then target them with relevant digital ads that ensure you stay front of mind.
Brand
building
Get your brand seen, recognised and remembered so you’re closer to closing deals without setting foot in the room
Enhance your marketing
ABA works perfectly as part of your overall marketing, increasing your share of voice, mind and market.
Precision
targeting
Identify high-value key accounts then target them with relevant digital ads that ensure you stay front of mind.
