Technology’s increasingly rapid development requires constant innovation for B2B Agencies to keep pace with the needs of marketing and sales teams. Our session at this year’s B2B Marketing Ignite London 2022 will explore how accurate data and precision account-targeting can help B2B agencies improve the results of their marketing and sales strategies.
Using real world examples you’ll discover:
- How precision targeting is still possible in a cookie-less world.
- How combining hyper-targeting with an effective ABA strategy can boost return on investment across all of your marketing channels.
- How intent data can provide invaluable intelligence into the buying cycles of your target accounts.
If you’re going to be at Ignite, book a chat with one of our representatives here: https://meetings.hubspot.com/matt-green1
Toni Chumillas is an award-winning marketer and co-founder of AccountInsight. He’s spent the last 20 years at the crossroads of B2B and technology, delivering solutions that impact revenue for many of the world’s leading B2B & technology brands like Dell, Lenovo, Microsoft or Siemens. He’s now on a mission to offer the B2B community effective data-driven programmatic solutions that connect B2B brands with their customers.
In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
Winner of the ‘Emerging Vendor of the year B2B Martech Awards 2021’, Toni is also a regular contributor on the popular podcast “Agency Dealmasters”. AccountInsight is the B2B advertising platform with a vision to help B2B companies connect with their customers at scale through hyper-targeted programmatic advertising.