- Born in GroupM (WPP) — Engineered for B2B precision
Win the deal before the RFP starts.
Born inside WPP / GroupM · Now part of Expandi Group · Trusted by 500+ B2B brands
Frost & Sullivan
Award 2025
Our point of view
B2B buyers don't click.
They decide.
Target companies, not cookies.
B2B sells to organisations, not browsers. Our IP-based targeting reaches the real businesses on your list — every team, every location, every device — without ever needing a cookie or a logged-in user.
Brand is the cheapest demand.
By the time an account is in-market, the shortlist is already written. The single most reliable way to win deals is to be the brand they remember before the project starts.
Reach is the wrong KPI.
Impressions and clicks don't pay the bills — accounts engaged do. Every campaign reports on what your sales team actually cares about: which target companies saw your brand, and how often.
Where we fit
Not LinkedIn. Not
our ABM platform.
How AccountInsight works
From target list to attributable pipeline.
- STEP 01
Tell us who you actually sell to.
- Target lists, ICP, or 'Dream 100' supported
- Verified against 30M+ companies
- Auto-refresh as your CRM updates
- STEP 02
We reach every buyer at every account.
Upload your target account list, point us at your CRM, or let our team build your ICP from scratch. Every account is verified against our company graph of 30M+ businesses worldwide.
- IP-based, cookieless targeting
- Premium publisher inventory
- Every device, every location
- STEP 03
Report on accounts, not impressions.
- Accounts reached + engaged
- Share of voice inside target list
- Pipeline attribution by account
Core technology
The B2B-native programmatic stack.
B2B Display Advertising
Run programmatic display campaigns that only serve impressions to your target companies. Measured by accounts reached, not just clicks.
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IP Targeting
Reach every device at every location of the companies on your list — without cookies, login-walls, or LinkedIn-style audience targeting tax.
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Account-Based Marketing
Treat every target account as its own campaign. Personalised creative, account-level reporting, and pipeline-linked measurement out of the box.
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Intent-based Marketing
Find the companies actively researching what you sell and reach them with the right message — at the exact stage of their buying cycle.
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See AccountInsight against your target account list.
30-minute demo with a B2B media strategist — no slides, just a live walkthrough on your accounts.
The B2B brands we run media for, by industry.
The pitch is different inside Tech vs Manufacturing vs Finance. So is how we target them.
Tech & Software
Reach IT teams at the accounts already evaluating your category.
Manufacturing
Engage long-cycle industrial buyers across multi-site organisations.
Automotive
Target tier-1 and tier-2 suppliers, fleet buyers, and OEM procurement.
MedTech & Healthcare
Reach clinical, procurement, and IT stakeholders at health systems.
Logistics
Target supply-chain decision-makers across freight, 3PL, and warehousing.
Finance
Engage compliance, treasury, and IT teams at banks and insurers.
The long game
Most B2B accounts aren't ready to buy — yet.
If you only target accounts that are ready to buy, you’ll have to fight that much harder to get them to choose you over your competitors.
When an account is finally ready to buy and puts a list of options together, they will almost always go for one of the brands that came to mind before the research started.
BOOK YOUR DEMO
Let's run it against your accounts.
- Live walkthrough on your account list
- Reach & engagement estimates within 24h
- No procurement or contracts in the meeting
Talk to a B2B strategist.
We’ll only use your details to schedule this demo. No mailing list.