The DSP built on B2B expertise.

AccountInsight is the result of years of experience and expertise in the B2B advertising sector, helping global brands achieve their marketing goals.

Our vision is grounded in a simple idea: B2B advertising is about delivering your message to the right B2B companies. Period.

To achieve this, we’ve reconstructed the entire AdTech ecosystem, emphasizing precision, traceability and transparency.

Without this foundation, no amount of targeting, data, or budget will make a difference.

AccountInsight originated within GroupM (WPP), the world’s largest media-buying and technology group. After evolving into an independent B2B DSP, our commitment to innovation and excellence was recognised when we were honoured as the 'Emerging Vendor of the Year' in 2021 by the B2B Martech Awards.

Building on this success, AccountInsight integrated with Expandi Group, a leader in B2B demand generation, along with Cyance, EMEA's premier intent platform, and JABMO, an ABM category leader recognised by both Forrester and Gartner.

These strategic integrations not only expanded our reach but also enriched our arsenal of insights, empowering us to provide cutting-edge solutions to B2B marketers. Our mission remains clear: to offer the B2B community a leading B2B DSP, utilising privacy friendly and cookieless technology for precise account based advertising.

Today, our customers include 80% of the big five media agencies, as well as numerous top-tier B2B agencies and leading B2B brands.

The advertising platform built on B2B expertise.

AccountInsight is the result of years of experience and expertise in the B2B advertising sector, helping global brands achieve their marketing goals.

AccountInsight originated within GroupM (WPP), the world’s largest media-buying and technology group. After evolving into an independent B2B DSP, our commitment to innovation and excellence was recognised when we were honoured as the ‘Emerging Vendor of the Year’ in 2021 by the B2B Martech Awards.

Building on this success, AccountInsight integrated with Expandi Group, a leader in B2B demand generation, along with Cyance, EMEA’s premier intent platform, and JABMO, an ABM category leader recognised by both Forrester and Gartner.

These strategic integrations not only expanded our reach but also enriched our arsenal of insights, empowering us to provide cutting-edge solutions to B2B marketers. Our mission remains clear: to offer the B2B community a leading B2B DSP, utilising privacy friendly and cookieless technology for precise account based advertising.

Today, our customers include 80% of the big five media agencies, as well as numerous top-tier B2B agencies and leading B2B brands.

Trusted by global B2B brands

About
AccountInsight

The only B2B DSP built from the ground‑up for enterprise account‑based advertising.

Our Story

AccountInsight was born within GroupM (WPP Media) and evolved into an independent B2B demand‑side platform. Today, as part of Expandi Group, we combine ad‑tech innovation with deep B2B expertise.

We were built to fix what B2C‑oriented DSPs will never do: reach business audiences with accuracy, privacy, and transparency.

Looking Ahead.

As the advertising landscape evolves beyond cookies and third‑party identifiers, AccountInsight continues to invest in AI‑driven insights, intent signals, and advanced.

Our goal is to redefine how B2B advertisers engage with companies in a privacy‑first world.

Who We Help.

Global B2B brands seeking to influence decision‑makers across markets.

Media agencies managing multinational enterprise clients.

Tech, manufacturing, and service marketers looking for verified account engagement.

ABM teams who need precision targeting and measurable reach.

How We Work With You.

Let’s Build the Future of
B2B Advertising Together.

Book a demo or talk to one of our strategists today to see how AccountInsight can help you reach the companies that matter most.