B2B buyers decide digitally.
Influence them with ads.

AccountInsight:
the ABA platform
built for B2B.

AccountInsight makes it easy to identify and target key companies with personalised campaigns, build brand awareness with buying committees, and close deals with dream clients even faster
Programmatic B2B

Best is class
optimisation

Each target company is optimised as a single campaign.

Global B2B Agency

B2B
Focus

The account managment platform contains B2B firmographics to allow effective segmentation.

IP Targeting ads

GDPR and
e-privacy compliant

With company IP targeting you make sure outbond targeting is fully GDPR compiant. Forget cookie based solutions. Cookies are just to snack.

Close Key Accounts

Inventory
Optimisation

Give more value to the media that fits best your content.

Account Based
Advertising (ABA).

Account Based Advertising (ABA) uses digital ads to target B2B high-value accounts. It’s a precision way to get personalised ads in front of key decision makers, and on the websites where they already spend time.

Why ABA works.

Traditional advertising is based on vague demographics and unreliable cookie-targeting. It’s a ‘spray-and-pray’ approach that’s inefficient and imprecise.


ABA focuses your advertising on reaching high-value companies, strengthening your brand’s reputation and business relationships.

How ABA works.

Targeted display ads

Companies

Identify high-potential companies to target using their surf IP address.

Campaigns

Create personalised campaigns that resonate with the right message.

account insight

Context

Show your ads on the sites most likely to be seen by key decision makers.

Benefits of ABA.

Zero waste ads

Waste less ad spend on clicks from companies that aren’t best-fit. Focus your advertising on accounts with the highest potential.

Personalised
messaging

Personalised campaign
messaging shown
on the right websites
make more impact,
accelerating sales
conversations.

Personalised
messaging

Personalised
campaign messaging
shown on the right
websites make more
impact, accelerating
sales conversations.

Brand building

Get your brand seen,
recognised and
remembered so you’re
closer to closing deals
without setting foot in
the room

Enhance your
marketing

ABA works perfectly
as part of your overall
marketing, increasing
your share of voice,
mind and market.

Enhance your
marketing

ABA works perfectly
as part of your overall
marketing, increasing
your share of voice,
mind and market.

Want to engage and influence your best-fit B2B companies?

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.

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