B2B buyers decide digitally.Influence them with ads.
AccountInsight:
the ABA platform
built for B2B.
Best is class
optimisation
Each target company is optimised as a single campaign.
B2B
Focus
The account managment platform contains B2B firmographics to allow effective segmentation.
GDPR and
e-privacy compliant
With company IP targeting you make sure outbond targeting is fully GDPR compiant. Forget cookie based solutions. Cookies are just to snack.
Inventory
Optimisation
Give more value to the media that fits best your content.
Account Based
Advertising (ABA).
Account Based Advertising (ABA) uses digital ads to target B2B high-value accounts. It’s a precision way to get personalised ads in front of key decision makers, and on the websites where they already spend time.
Why ABA works.
How ABA works.
Companies
Identify high-potential companies to target using their surf IP address.
Campaigns
Create personalised campaigns that resonate with the right message.
Context
Show your ads on the sites most likely to be seen by key decision makers.
Benefits of ABA.
Zero waste
ads
Personalised messaging
Personalised campaign
messaging shown
on the right websites
make more impact,
accelerating sales
conversations.
Precision
targeting
Identify high-value key accounts then target them with relevant digital ads that ensure you stay front of mind.
Brand
building
Get your brand seen,
recognised and
remembered so you’re
closer to closing deals
without setting foot in
the room
Enhance your marketing
ABA works perfectly
as part of your overall
marketing, increasing
your share of voice,
mind and market.
Empower
Sales teams
Use Account Based Advertising to enable Sales teams with warmer leads from engaged key accounts.
Get a demo
AccountInsight is the account based advertising platform for smarter B2B marketing.
Schedule a demo with an expert today.