B2B buyers decide digitally.
Influence them with ads.

the ABA platform
built for B2B.

AccountInsight makes it easy to identify and target key companies with personalised campaigns, build brand awareness with buying committees, and close deals with dream clients even faster
Programmatic B2B

Best is class

Each target company is optimised as a single campaign.

Global B2B Agency


The account managment platform contains B2B firmographics to allow effective segmentation.

IP Targeting ads

GDPR and
e-privacy compliant

With company IP targeting you make sure outbond targeting is fully GDPR compiant. Forget cookie based solutions. Cookies are just to snack.

Close Key Accounts


Give more value to the media that fits best your content.

Account Based
Advertising (ABA).

Account Based Advertising (ABA) uses digital ads to target B2B high-value accounts. It’s a precision way to get personalised ads in front of key decision makers, and on the websites where they already spend time.

Why ABA works.

Traditional advertising is based on vague demographics and unreliable cookie-targeting. It’s a ‘spray-and-pray’ approach that’s inefficient and imprecise.

ABA focuses your advertising on reaching high-value companies, strengthening your brand’s reputation and business relationships.

How ABA works.

Targeted display ads


Identify high-potential companies to target using their surf IP address.


Create personalised campaigns that resonate with the right message.

account insight


Show your ads on the sites most likely to be seen by key decision makers.

Benefits of ABA.

Zero waste

Waste less ad spend on clicks from companies that aren’t best-fit. Focus your advertising on accounts with the highest potential.


Personalised campaign
messaging shown
on the right websites
make more impact,
accelerating sales


Identify high-value key accounts then target them with relevant digital ads that ensure you stay front of mind.


Get your brand seen,
recognised and
remembered so you’re
closer to closing deals
without setting foot in
the room

Enhance your

ABA works perfectly
as part of your overall
marketing, increasing
your share of voice,
mind and market.

Sales teams

Use Account Based Advertising to enable Sales teams with warmer leads from engaged key accounts.

Want to engage and influence your best-fit B2B companies?

Get a demo

AccountInsight is the account based advertising platform for smarter B2B marketing.

Schedule a demo with an expert today.