Precision IP targetingto enhance your marketing.
How IP targeting works.
1
Identify company IP addresses using AccounInsight’s inbuilt IP sourcing and extensive database.
2
Target high-value accounts with tailored digital ads and show campaigns on sites you select.
3
Analyse accounts that engage with your campaign and website, then retarget or open sales conversations.
What is IP targeting?
Why IP targeting works.
Traditional cookie-targeting is falling out of favour. There are tighteр privacy restrictions and too much guesswork about audiences, and browsers have started phasing out third-party cookie data. This all means wasted paid clicks from poor-fit account.
IP targeting is precise, reaching key accounts only.
Users visits website
Device connect to website
Company IP address
website has inventory available
website communicates with ad exchange SSP
SSP passes user information to DSPs
Advertisers place bids via a DSP
Users visits website
Device connect to website
Company IP address
website has inventory available
website communicates with ad exchange SSP
SSP passes user information to DSPs
Advertisers place bids via a DSP
Users visits website
Device connect to website
Company IP address
website has inventory available
website communicates with ad exchange SSP
SSP passes user information to DSPs
Advertisers place bids via a DSP
Get a demo
AccountInsight is the account based advertising platform for smarter B2B marketing.
Schedule a demo with an expert today.Locations
United Kingdom
70 Compton Street
London
EC1V 0BN
Tel: +44 20 7030 3129
Netherlands
Legmeerdijk 237
Building 9
1432 KB Aalsmeer
Tel: +31 6 3104 5363
Denmark
Frederiksholms Kanal 6A
1220 København K
Tel: +45 20 82 01 45
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: +33 (0)6 14 20 77 07