With more and more B2B buying research happening online, it can be difficult to know which of your target accounts are actually in the market for your products or solutions.
AccountIntent provides B2B marketers with the data to identify buying intent within target accounts by tracking keywords across thousands of websites used by B2B buyers.
AccountIntent provides B2B marketers with the data to identify buying intent within target accounts by tracking keywords across thousands of websites used by B2B buyers.
Strike while
the
iron is hot.
An account showing intent is twice as likely to become an opportunity.
If you’re able to identify when your target accounts are actively in the market for your products or services, you can use this data to position your brand at the forefront of their decision making.
If you’re able to identify when your target accounts are actively in the market for your products or services, you can use this data to position your brand at the forefront of their decision making.
Focus
advertising spend.
Identifying B2B buyer intent allows you to focus your Account-Based Advertising spend on the target accounts that are currently in the market for your products and services.
Tailor your marketing.
AccountIntent provides detailed intent data that helps B2B marketers tailor their marketing to the unique requirements of their target accounts.
Available data points include keyword relevance, geographical location and level of intent.
Available data points include keyword relevance, geographical location and level of intent.
How AccountIntent supports
Account-Based Advertising .
Identify which target accounts are currently in the market for your products and services.
Prioritise your marketing and sales efforts to focus on the target accounts that are most likely to become opportunities.
Engage your target accounts with messaging that relates to the specific topics they’ve been investigating. to whole accounts. That’s why smarter B2B marketers use.