Account Based Advertising Stories
To get better understanding about how digital, media and B2B agencies are shaping the future, AccountInsight connects the dots with some of the sharpest B2B marketers.
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Chris Hirst

Global CEO of Havas Creative
Data is not a panacea, it is only a tool. You are ultimately judged on your results and that's how you move along the journey.

Ricky Abbott

President of Transmission
ABM, by nature, is a business direction. In B2B, marketing is there to generate the hook, Sales to close.

Andy Bacon

Senior advisor, B2B Marketing
One of the problems with ABM is that it has "marketing" in the title. True ABM is the strength between sales and marketing.

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