The only DSP built for B2B. Not adapted from B2C.
Move beyond generic consumer-focused platforms. AccountInsight is a specialized Demand-Side Platform that combines programmatic precision with company-level targeting, helping you reach decision-makers and buying committees across your target accounts at scale.
- Born in GroupM (WPP) — Engineered for B2B precision
Why we exist
Why traditional DSPs fail in B2B.
TheMost DSPs were built for the “Law of Large Numbers” B2C.
They rely on cookies and identity graphs.
In B2B, the buying unit is a company, a team, not a person. AccountInsight was engineered to solve the three biggest hurdles in B2B programmatic.
The cookie graveyard
Most DSPs were built for consumer advertising. They rely on cookies and identity graphs designed to track people. B2B buying doesn't work that way.
- We use IP-based targeting and non-cookie identifiers.
The shadow buying committee
A B2B deal involves 6–15 stakeholders. Most will never click. All influence the decision.
- We reach the buying committee, not just the one person who clicked.
Wasted spend
In a generic DSP, most B2B impressions never reach a target account.They serve impressions to consumer audiences and call it “B2B reach”. AccountInsight was built to change that.
- Precision firmographic filtering - ICP only.
Core technology
The B2B-native programmatic stack.
Precision IP targeting engine
Connect programmatic media with business-level IP addresses. Our proprietary database lands your ads on the screens of the specific companies in your CRM or TAM — nothing else.
Dynamic bid optimization
Don’t just target accounts: target readiness. We monitor activity across thousands of publishers, then bid harder for known accounts in every real-time auction.
Premium B2B inventory, over 30+ exchanges
Reach decision-makers in brand safe B2B environments like CNN, Wall Street Journal. We are open and transparent on placements you can not buy on Google Ads or LinkedIn alone.
Multi-stakeholder persona targeting
Filter by job role, seniority, and department within your target accounts. Influence the CFO, the CTO, and the End-User simultaneously to build buying consensus.
Side-by-side
AccountInsight vs. LinkedIn & B2C DSPs.
Programmatic
Under the hood
Enterprise-grade infrastructure.
Privacy & compliance
Designed cookieless from day one. Fully aligned with global privacy standards — no third-party cookie deprecation risk.
- GDPR & CCPA compliant
- IAB TCF v2.2 registered vendor
- Cookieless identity by default
- SOC-2 & enterprise security review
Omnichannel reach
One platform across the full B2B media stack. Coordinate creative, frequency, and attribution across every channel your buyers actually use.
- Display & native
- Video (in-stream, outstream)
- Connected TV (CTV)
- Audio & DOOH
B2B programmatic infrastructure
A full SSP-DSP-Exchange loop tuned for B2B. RTB bidding optimized against firmographics, not retargeting pools.
- Real-time bidding (RTB)
- Direct SSP integrations
- Brand-safety pre-bid filtering
- CRM & CDP integrations
Transparent reporting. At the account level.
- Account-level reporting — performance broken down by company, publisher and creative.
- Revenue-centric KPIs — track pipeline impact, not consumer-grade CPC.
- Automatic frequency capping — impressions distributed evenly across accounts, never over-saturated.
- CRM-synced attribution — pushed back into HubSpot, Salesforce, and Marketo automatically.