Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
In today’s hyper-competitive B2B landscape, it’s not enough to cast a wide net and hope for the best. Targeted, personalised B2B Display Advertising campaigns are the key to standing out
It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As such,