Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As such,
On our continued journey of building the discipline around B2B Display Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight