Matthew Jantjies-Green is the Head of Agency Partnerships at accountInsight, the B2B DSP pioneering outcome-driven advertising powered by non-cookie IDs. With a deep passion for connecting agencies to innovative solutions, Matthew specializes in enabling effective B2B programmatic campaigns that drive measurable success. As he puts it, “In a rapidly evolving digital landscape, partnerships are the cornerstone of delivering targeted, impactful advertising that resonates with B2B audiences and maximizes ROI.”
B2B Marketing is at a Turning Point. Here’s What Every CEO Needs to Know. In today’s B2B marketing landscape, the rules have changed – but most companies are still playing
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Guided Strategies for DSP Excellence In B2B advertising, particularly with complex solutions, it’s essential to adopt strategies that resonate deeply with decision-makers. Display advertising can be highly effective when tailored