Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact
Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions
Transforming Targeted Advertising for Business Growth In the ever-evolving landscape of digital advertising, the emergence of B2B DSPs (Demand-Side Platforms) marks a pivotal shift towards more tailored and effective marketing