How Intent Data is Revolutionising B2B Programmatic Advertising
In B2B advertising, one truth stands out: there are only two types of customers — those in-market right now, and those not yet in-market. The challenge? The vast majority of your potential buyers are not actively looking to purchase today. And when they finally are, their shortlist will be filled with brands they already know and trust. […]
Unlocking the Power of Intent Based Marketing in B2B: Why a Dedicated B2B DSP Makes All the Difference
In the complex world of B2B sales, timing and relevance can make or break a deal. Unlike B2C, where broad awareness often works, B2B buyers need solutions for specific problems – and they only start looking when the need becomes urgent. This is where intent based marketing comes in: focusing your efforts on buyers who […]
How to Choose the Right B2B Targeting Strategy: IP vs. Programmatic vs. Display
In B2B marketing, precision is everything. A well-thought-out B2B targeting strategy is essential for reaching the right decision-makers, in the right companies, at the right time and can make or break a campaign. But with so many terms floating around—IP Targeting, B2B Programmatic Advertising, B2B Display Advertising – how do they actually relate? At the core of […]