Why B2B Advertising Breaks When It Uses B2C Targeting Tools
Most B2B marketers think in terms of companies. However, most advertising platforms still think in terms of users. That mismatch is the root cause of wasted media spend, weak attribution, and ineffective account-based marketing. B2C platforms such as Meta, Instagram, Google Display and most mainstream DSPs were built to identify, track and retarget individuals. B2B […]
Top 10 Signs Your B2B Display Campaigns Are Reaching the Wrong Companies
In B2B display campaigns, precision is everything. You can have a brilliant creative, a great message, and strong media spend but if your ads reach the wrong companies, you’re simply fueling someone else’s awareness. In a digital landscape full of blurred data, shared devices and anonymous cookies, many B2B display campaigns miss their mark without realizing […]
When SEO Meets ChatGPT: Why B2B Brands Need Display Advertising to Stay Discoverable
In a world where AI assistants answer questions faster than Google can list them, how do B2B brands stay visible? Traditional SEO isn’t dead but it’s no longer the only gateway to discovery. The rise of ChatGPT, Copilot, Perplexity … means decision-makers increasingly rely on AI-driven summaries and suggestions, not search results pages. For B2B […]