Unlocking the Power of Intent Based Marketing in B2B: Why a Dedicated B2B DSP Makes All the Difference
In the complex world of B2B sales, timing and relevance can make or break a deal. Unlike B2C, where broad awareness often works, B2B buyers need solutions for specific problems – and they only start looking when the need becomes urgent. This is where intent based marketing comes in: focusing your efforts on buyers who […]
How to Choose the Right B2B Targeting Strategy: IP vs. Programmatic vs. Display
In B2B marketing, precision is everything. A well-thought-out B2B targeting strategy is essential for reaching the right decision-makers, in the right companies, at the right time and can make or break a campaign. But with so many terms floating around—IP Targeting, B2B Programmatic Advertising, B2B Display Advertising – how do they actually relate? At the core of […]
The CEO’s Guide to the Future of B2B Marketing
B2B Marketing is at a Turning Point. Here’s What Every CEO Needs to Know. In today’s B2B marketing landscape, the rules have changed – but most companies are still playing the old game. We’ve entered an era defined by data, disruption, and digital-first decision making, and the gap between leaders and laggards is widening fast. […]