21 Key B2B Marketing Trends to Keep an Eye On in 2025
The B2B market is becoming fiercely competitive, but creative brands know how to stay ahead. Some emerging trends in B2B marketing are giving service- and subscription-based brands – such as restaurant marketing or industry-specific technology providers – opportunities to connect with their target clients, build trust, and personalize the buying experience. These are the trends […]
Beyond Keywords: How a B2B DSP Uses Intent Data for Hyper-Targeted Ad Campaigns
The Problem With Keyword-Based Advertising For years, digital marketers have relied on Google PPC campaigns to capture leads. The approach is simple: you pick keywords, bid on them, and hope that the person typing them into Google works for a company that could eventually buy your product. But here’s the challenge for B2B marketers: In […]
How Intent Data is Revolutionising B2B Programmatic Advertising
In B2B advertising, one truth stands out: there are only two types of customers — those in-market right now, and those not yet in-market. The challenge? The vast majority of your potential buyers are not actively looking to purchase today. And when they finally are, their shortlist will be filled with brands they already know and trust. […]