Top 5 Benefits of a B2B DSP
Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions of targeting cookie audience data. These issues reveal the irony of relying on third-party cookies, which struggle with GDPR compliance and accurate targeting. Fortunately, purpose-built […]
The Rise of B2B DSPs & Identity Solutions
Transforming Targeted Advertising for Business Growth In the ever-evolving landscape of digital advertising, the emergence of B2B DSPs (Demand-Side Platforms) marks a pivotal shift towards more tailored and effective marketing strategies for B2B marketers. Traditionally, B2B companies have faced challenges in adopting DSP technology due to its historical focus on B2C needs (read more about […]
Ensuring Trust and Transparency in Digital Advertising: Our Multi-Layered Approach to Combating Fraud
Ad verification technology in B2B Display Advertising faces scrutiny as marketers question its efficacy against modern fraud. Issues like fraud, ID spoofing, and dubious websites continue to plague marketers. At AccountInsight, we acknowledge these challenges and have crafted a robust, multi-tiered strategy to uphold data integrity and combat fraudulent activities effectively. Key Components of Our […]