AccountInsight: The B2B DSP of Choice for JABMO, Gartner’s ABM Leader for 2024
In 2024, JABMO has once again been recognized as a leader in Gartner’s Magic Quadrant for Account Based Marketing (ABM) platforms, with a strong emphasis on its unmatched EMEA focus. As the ABM landscape evolves, JABMO’s commitment to precision, scalability, and measurable outcomes continues to set the standard for excellence. AccountInsight is proud to play […]
Google’s Cookie U-Turn: Why B2B Advertisers Still Need Specialised DSPs
Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact the fundamental landscape for B2B marketers. The need for purpose-built B2B Demand-Side Platforms (DSPs) remains critical. When we launched AccountInsight in 2018, our objective was […]
Top 5 Benefits of a B2B DSP
Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions of targeting cookie audience data. These issues reveal the irony of relying on third-party cookies, which struggle with GDPR compliance and accurate targeting. Fortunately, purpose-built […]