Embracing B2B Display Advertising: A Competitive Advantage
If you haven’t yet tapped into B2B Display Advertising, now is the time to consider it as a pivotal competitive strategy. Contrarian vs. Consensus Decisions In decision-making, being right isn’t always enough and being contrarian can be key. Standing apart from the crowd ensures you capture all the benefits of your decisions, rather than blending […]
B2B finds a new growth model with Account-Based Advertising
As budgets are scrutinized and with marketers needing to show business value: how much credit should go to B2B Display Advertising as a contribution to revenue? Common sense and empirical evidence show that advertising has a big impact on expected margins, loyalty levels and customer trust. However, brand building is a long-term strategy that just […]
Account-based advertising metrics to pay attention to
Do you know what metrics are worth paying attention to with B2B display advertising (ABA)? How do you keep track of what’s performing well or poorly so you know what to improve on, or leave out in your next campaign? Here, we delve into the heart of the metrics that make a difference and guide […]