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When SEO Meets ChatGPT: Why B2B Brands Need Display Advertising to Stay Discoverable
3 December 2025
In a world where AI assistants answer questions faster than Google can list them, how do B2B brands stay visible? Traditional SEO isn’t dead but it’s no longer the only gateway to discovery. The rise of ChatGPT, Copilot, Perplexity … means decision-makers increasingly rely on AI-driven summaries and suggestions, not



