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Unlocking the Power of Intent Based Marketing in B2B: Why a Dedicated B2B DSP Makes All the Difference
18 July 2025
In the complex world of B2B sales, timing and relevance can make or break a deal. Unlike B2C, where broad awareness often works, B2B buyers need solutions for specific problems – and they only start looking when the need becomes urgent. This is where intent based marketing comes in: focusing