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AccountInsight DSP Guides provide key strategies and insights to help you reach decision-makers across industries. Explore expert recommendations tailored for tech, finance, healthcare, and more to maximize engagement and drive growth.
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Company‑Level Identification in B2B Marketing
Why Cookie‑Based Attribution and IP‑Based Targeting Don’t Always Align In B2B marketing, companies no longer only want to reach individuals. They need to persuade organisations. This shift in understanding and