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Toni Chumillas

B2B DSP Co-founder & COO

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Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
B2B Cookie Apocalypse

Google’s Cookie U-Turn: Why B2B Advertisers Still Need Specialised DSPs

Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact

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Top 5 Benefits of a B2B DSP

Top 5 Benefits of a B2B DSP

Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions

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The Rise of B2B DSPs & Identity Solutions

The Rise of B2B DSPs & Identity Solutions

Transforming Targeted Advertising for Business Growth In the ever-evolving landscape of digital advertising, the emergence of B2B DSPs (Demand-Side Platforms) marks a pivotal shift towards more tailored and effective marketing

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