Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As such,
It’s difficult to remember a time before digital and content marketing. Thankfully, those days are long gone. Nowadays, we have the ability to reach and engage target audiences through various
The Essential Read for All Companies Embracing B2B Display Advertising and Programmatic B2B. All you need to know about the value of branding in B2B in a concise report: “The