How IP-based corporate network identity outperforms cookies and person-level tracking for account-based marketing. Most B2B marketing platforms quietly rely on the assumption that if someone from a company visits your
Most B2B marketers assume that when someone from a company visits their website, that visit somehow belongs to the company’s digital footprint. In reality, this is only sometimes true. Whether
Why Cookie‑Based Attribution and IP‑Based Targeting Don’t Always Align In B2B marketing, companies no longer only want to reach individuals. They need to persuade organisations. This shift in understanding and