Toni Chumillas

B2B DSP Co-founder & COO

Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
Why B2B Advertising Breaks When It Uses B2C Targeting Tools

Why B2B Advertising Breaks When It Uses B2C Targeting Tools

Most B2B marketers think in terms of companies. However, most advertising platforms still think in terms of users. That mismatch is the root cause of wasted media spend, weak attribution,

Top 10 Signs Your B2B Display Campaigns are Reaching the Wrong Companies

Top 10 Signs Your B2B Display Campaigns Are Reaching the Wrong Companies

In B2B display campaigns, precision is everything. You can have a brilliant creative, a great message, and strong media spend but if your ads reach the wrong companies, you’re simply fueling

When SEO Meets ChatGPT

When SEO Meets ChatGPT: Why B2B Brands Need Display Advertising to Stay Discoverable

In a world where AI assistants answer questions faster than Google can list them, how do B2B brands stay visible? Traditional SEO isn’t dead but it’s no longer the only