Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. The landscape is shifting faster than ever, and
All good DSPs are alike; each specialist DSP is special in its own way. As a media planner, your job is to identify which platform meets the unique needs of