Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including
AccountInsight is thrilled to announce its official membership in the prestigious Interactive Advertising Bureau (IAB). This accomplishment reflects our steadfast dedication to actively participating in the ever-evolving B2B display advertising
In the dynamic realm of B2B marketing, having a great product or service alone is not enough to guarantee success. It’s a common misconception to assume that superior offerings will