Combining Brand Awareness and Customer Loyalty Strategies
Building brand awareness and driving customer loyalty are pivotal goals for businesses, especially in the B2B sector. While B2C brands often have a straightforward approach to engaging consumers, B2B marketers can adapt and learn from these strategies to tackle their unique challenges. Account-Based Advertising for Enhanced Brand Awareness Account-based advertising proves highly effective for B2B […]
AccountInsight: The B2B DSP Powering Cyance’s Intent Activation
In the dynamic world of B2B marketing, precision and insight are paramount. That’s why we’re thrilled to highlight the synergy between Cyance, the leading intent data platform, and AccountInsight, the go-to DSP for B2B programmatic advertising. Together, we’re transforming how businesses activate intent insights with pinpoint targeting to drive real-world results. The Perfect Partnership Cyance has long […]
The B2B post-cookie targeting playbook
Practical advice for uncovering your B2B brand’s target audience in a cookieless era The decline of third-party cookies is reshaping programmatic advertising, particularly in targeting behavioral segments. This shift necessitates a reevaluation of strategies to ensure effective B2B targeting in cookieless environments. As traditional methods reliant on third-party cookies become obsolete, exploring solutions that offer both B2B focus […]